Namaste. I'm Samarth.

I was born in New Delhi and grew up in Gurgaon. I have been telling people I would be an entrepreneur since first grade. In sixth standard a teacher handed me a battery, two LEDs and a soldering iron, and that is where it started.

My father built a business from nothing, and I spent my school summers in his office watching him do it. He was my first mentor, and later my first investor.

I studied electrical and electronics engineering in Bangalore and started two companies while I was there. One sold perfume online and was shut down. The other was a magazine written by students at 116 colleges that I could not turn into a sustainable business. After graduating I took one job, as a data scientist, and left after two months. I gave the salary back.

Then Mr. Milkman. Milk, delivered, at first by us. For two years I slept four hours a night and did the morning runs myself. We raised money once and never again. I turned down a million dollars because every order lost money, and began closing the company. In one of the closing meetings a client looked at our software and asked if it was Zoho. It was not. The last ten thousand dollars went on turning it into a product for dairies, and it became the largest in India. I negotiated the sale alone, and then spent two years inside the company that bought us.

Then Rezio, in Dubai. The UAE operation ended, and liquidation is still in progress. There is a note about it.

Today I’m building AI tools for real estate through Rezio India, including Atlas and Duebility. The Indian company continues to operate. Atlas is a tenant-management tool; Duebility records obligations between landlords and tenants.


Specifications

Education
B.E., Electrical and Electronics Engineering, RV College of Engineering, Bangalore, 2015
Ventures
Mr. Milkman 2015–2021 · Rezio 2024–
Awards
ET Edge 40 Under 40 — North · Forbes India 30 Under 30 — To Watch Out For · Forbes Asia 30 Under 30 · ET Now Leaders of Tomorrow · AIFPA 75th Platinum Jubilee Award · TiE-ISB Connect — Most Disruptive Business Model
Spoken at
Indian School of Business · NAREDCO · University of California, Riverside · drink technology India · R.V. College of Engineering · TiE-ISB Connect
Also
Real estate investor, Dubai
Contact
setia.samarth@gmail.com